Sol Erdozain: Food is a culture thing
Posted: June 19th, 2010 - 5:28pm
Canyons Burger Co. is apparently a hamburger chain with a “culture centered on an active lifestyle,” advocating outdoor activities such as hiking and mountain biking.
They say it’s a company culture thing.
Moe’s Southwest Grill restaurants inspire clients to “be different” and encourage creativity and openness among employees.
That’s their culture thing.
Elevation Burger is all about organic ingredients and “doing good.”
It’s great that all these food chains are trying to bring something more to the table than just food; as long as it’s not foodborne pathogens and bacteria.
Maple Leaf Foods from Canada came out with a food safety pledge this year and advertised it through all sorts of outlets to try and clean up their image after a listeria outbreak in 2008. They vow that their company culture is all about food safety now. Maple Leaf said they had a culture of food safety before the 2008 outbreak, but that now they really have one.
Hopefully it won’t take an outbreak for these other food chains to incorporate food safety into their cultures.