Cantaloupe moves through the system; Frontera CEO discusses company’s role in listeria outbreak
Posted: November 28th, 2011 - 4:04pm by Doug Powell
On Nov. 21, The Packer conducted an exclusive question-and-answer interview with Will Steele, president and CEO of Frontera Produce, Edinburg, Texas, the marketer of the listeria-tainted cantaloupes shipped by Jensen Farms, Holly, Colo. Below are some edited highlights from that interview.
Q. Please explain Frontera Produce’s business relationship with Jensen Farms.
Our role was that of a marketing agent, providing our expertise to find buyers and manage the sales paperwork and logistics for cantaloupe grown and packed by Jensen Farms.
As part of our marketing services, we utilized our inventory control system in which every pallet of Jensen Farms cantaloupe marketed by Frontera was remotely entered into our database when it was harvested and shipped. This proved to be important in tracking the product to customers in our database because we had records of where each pallet came from and where Jensen Farms shipped it.
Q. What are Frontera Produce’s food safety requirements and traceability systems? Have any changed since this outbreak?
In the wake of this experience, we are examining, among other things, the role of audits. Third-party audits are an important and useful tool, but they are obviously not fail-safe. Audits provide baseline information on conditions at the time they are conducted. So we are looking at possible changes that might further enhance food safety. One area of focus is whether additional steps are needed to validate the audit findings regarding food safety protocols that are in place. Validation could be in the form of a follow-up audit, or perhaps other measures that will help provide additional assurance of food safety compliance.
This is an industry-wide issue that all of us must deal with, so we are also talking with others in the produce industry and sharing our experience so that we can further our collective knowledge and understanding.
Q. What’s your view on the lawsuits that have named Frontera as a defendant?
First, it is important to remember that the greatest tragedy in all of this is the human one. And it is this human tragedy that drives us to continue to analyze every aspect of this unprecedented event in an attempt to prevent it from ever happening again.
That there is litigation is not surprising; almost anytime there is an injury, a lawsuit will follow. In fact, it is to be expected. We have seen this again and again, where even companies that never saw or touched the product were drawn into litigation based on association or something other than actual wrong-doing. It is an unfortunate reality.